diff --git a/source/dub/commandline.d b/source/dub/commandline.d
index fb2650b..395540c 100644
--- a/source/dub/commandline.d
+++ b/source/dub/commandline.d
@@ -882,7 +882,12 @@
 		this.argumentsPattern = "[<directory> [<dependency>...]]";
 		this.description = "Initializes an empty package skeleton";
 		this.helpText = [
-			"Initializes an empty package of the specified type in the given directory. By default, the current working directory is used."
+			"Initializes an empty package of the specified type in the given directory.",
+			"By default, the current working directory is used.",
+			"",
+			"Custom templates can be defined by packages by providing a sub-package called \"init\".",
+			"The \"init\" subpackage is compiled and executed inside the destination folder after the base project directory has been created.",
+			"Free arguments \"dub init -t custom -- free args\" are passed into the \"init\" subpackage as app arguments."
 		];
 		this.acceptsAppArgs = true;
 	}